Sampling in store

Sampling looks like the simplest form of field marketing. Hand out the product and let people try it. In practice, the small details decide whether a shopper remembers the brand or only the free taste.

Write the rules down

• Who can receive a sample, including any age or health restrictions.
• How many samples one person can take.
• What the promoter says in the first ten seconds.
• What happens when stock for the shift runs out.

Food and drink need extra care

If the product is edible, think about storage temperature, serving hygiene, allergen information and waste. Retailers often have their own requirements on top of the general rules. The Singapore Food Agency is the official reference for food safety.

Fit the space you are given

A supermarket aisle and a mall atrium are very different. Confirm the exact footprint, loading access, power, and the hours your crew may set up and pack down before the booth is designed.

Measure the thing you wanted

If the goal is trial, count samples and conversations. If it is sales, agree with the retailer how you will see the uplift. If it is data, decide what is captured and how consent is recorded.

For a fuller treatment of sampling rules and on-ground mechanics, Get Out! Events' brand activation and sampling guide is a useful reference.