Briefing promoters

The crew is the brand for the duration of the activation. A clear briefing is the most useful hour you will spend before day one.

What every promoter should know

• The one message the public should leave with.
• Three facts about the product they can repeat confidently.
• The rules on who can receive samples or enter a promotion.
• How data is captured and how consent is explained.
• Who to call when stock, equipment or a member of the public causes a problem.

Practise the opening line

Most interactions are decided in the first few seconds. Have each promoter practise a short, friendly opener and a polite way to end a conversation that is going nowhere.

Look after the crew

Schedule breaks, water and a place to sit. Rotate positions so the same person is not at the busiest spot all day. A rested crew is a better crew by the last hour.

Close each day properly

End with a ten-minute check: stock levels, data captured, anything that went wrong and anything the next shift needs to know. Write it down.

General guidance on fair employment and work hours is available from the Ministry of Manpower.