Roadshow sites

A roadshow puts a staffed presence where your audience already walks, usually for a few days at each site and often across several sites in one campaign. The choice of site matters more than the size of the booth.

Footfall is not the same as conversations

A busy commuter concourse can be full of people in a hurry. A quieter suburban mall at the weekend may give you more people with time to stop. Start with who you need to meet and what you need them to do, then choose sites where that person has a few minutes to spare.

Read the terms before design starts

An atrium looks like open floor, but you are renting a defined footprint under the centre's conditions. Height limits, flooring protection, sound levels, setup windows and what can be handed out are commonly set out in the licence. Reading them first is the easiest moment to change course, because nothing has been built yet.

This guide to working within mall atrium rules lists the conditions worth checking site by site.

Multi-site tours

• Plan crew rest between sites, not just transport.
• Check graphics and props for damage at every move.
• Keep data capture identical at every site so results can be compared.

Personal data collected at a roadshow is subject to Singapore's data protection rules; see the Personal Data Protection Commission for current guidance.